(and vice versa)
It’s hard to put on paper somebody’s true worth and Natalie has always been an advocate for us; that’s why we’ve been able to grow so much in a short time and be this successful.”
Eric Huezo
Whips | Addison, TX
(Kinetic Advantage Customer)
THE PRAISE FROM DEALERS ABOUT OUR REPS IS NOT BY ACCIDENT.
THE PRAISE FROM DEALERS ABOUT OUR REPS IS NOT BY ACCIDENT.
ALLOW US TO EXPLAIN…
We Are More Than A Floorplan.
You Are More Than A Dealership.
When Kinetic Advantage welcomes a new team member, that individual goes through training centered around our values, which we refer to as ‘The Kinetic Way’: A dealership floor plan experience with Kinetic includes top-notch service, local support, and a collaborative partnership as we follow our Kinetic values.
We are always striving to learn and become better. Our team members have extensive industry experience, and our collaboration results in providing our partners with the best experience.
We are continuously creating new solutions that are simple, creative and flexible. If there’s a better way, we’ll find it.
We provide exceptional partner service, are easy to do business with and are very approachable. We strive to create positive and memorable user experiences.
We are passionate about making a difference in our industry while creating excitement and fueling the growth of our partners and team members.
We are transparent, reliable and consistent. The confidence of our partners is of the utmost importance.
We do the right thing and maintain the highest ethical standards. We promise to be honest, sincere and fair.
We celebrate individuality and root for the success of our team members and partners. We unite to create a culture of support and collaboration that benefits the communities we serve.
Whether they are your local field rep, working in customer service, or any other role, they are trained to be a true partner for you and your business.
Those values stress that we put our dealers’ first above all else. That means taking your phone calls, getting to know your business, giving you direction, and supplying you with the tools and resources to grow your business by leveraging your floor plan.
These tools and resources were carefully crafted by Kinetic Advantage and provided to our people to pass along to you.
Hear it From Natalie
Natalie Luckie, Dealership Relationship Manager at Kinetic Advantage, Explains Why Relationships Are Everything in Floorplanning
Natalie Luckie was working in marketing for one of the biggest auctions in the Dallas area when she decided she was ready for a change. “I enjoyed interacting with dealers at the auction, especially on sale days but I started thinking about what I wanted the next phase in my career to look like. I was part of a leadership program and everyone else in my group was working for a floorplan provider.”
“After a few conversations with them, I learned more about the floorplanning industry and what a job being a dealer representative would entail and it aligned exactly with my future career goals. When I told someone in the leadership group that I was interested in transitioning into floorplanning, they recommended I send an application into Kinetic Advantage and that’s how I got my role as a rep for Kinetic.”
Over two years later, Natalie feels that she made the right choice and appreciates working for a floorplan provider that allows her to be so hands-on with her dealers and provides floorplan options that will work for each one’s unique needs.
“Every independent dealership has their own way of running their business – some may focus on wholesale inventory while others may specialize in luxury vehicles – that’s why everyone at Kinetic works hard to create term plans that can be tailored for every dealer so it’s not just one-size fits all.”
“Every independent dealership has their own way of running their business – some may focus on wholesale inventory while others may specialize in luxury vehicles – that’s why everyone at Kinetic works hard to create term plans that can be tailored for every dealer so it’s not just one-size fits all.”
One of the first dealerships Natalie partnered with was Whips. They were a new independent dealership and started working with Natalie from the very beginning when they were approved for a $200,000 floorplan.
Eric Huezo is one of the owners of Whips and says that Natalie really helped them grow their business quickly. “After I started working with Natalie for a while, she got to know more about our story, and we had regular conversations about our business and future goals,” says Huezo.
“It’s hard to put on paper somebody’s true worth and Natalie has always been an advocate for us; that’s why we’ve been able to grow so much in a short time and be this successful.”
“It’s hard to put on paper somebody’s true worth and Natalie has always been an advocate for us; that’s why we’ve been able to grow so much in a short time and be this successful.”
Eric Huezo
Kinetic Advantage Customer
Natalie says that her relationship with Whips is a perfect example of why she loves her job so much, “I loved being able to watch Whips grow with the help of their Kinetic floorplan and partnership.
I think that most dealers feel their Kinetic rep really cares about their business and that’s why I believe in being so hands-on with my dealers.
Through my conversations with Eric, I was able to understand what Whip’s goals were and I was able to help him maneuver through any hurdles that came up. I believe that’s why his floorplan was able to grow from $200,000 to $2 million in such a short time. It’s success stories like his that make my job so satisfying and rewarding.” Hear more from Eric in his floor plan case study here.
Over the past 2 years, Natalie says that the number one thing she’s heard from dealers about why they choose Kinetic Advantage versus other floorplan providers is its dedication to ensuring strong communication throughout the company. “I’ve spoken to dealers who have worked with other floorplan companies and a lot of them have gotten frustrated in the past because they couldn’t get a hold of their rep and were sent to someone at corporate who couldn’t answer their questions or assist with a problem they were having because they didn’t have any knowledge of their account. Some of them even considered going back to operating without a floorplan even though liked having the additional cash flow and knew how much easier it was to purchase vehicles at auctions with a floorplan. However, after their first interaction with a Kinetic rep, they knew we were different. Kinetic believes in being very accessible to both our customers as well as internally within the company. For example, I normally talk to our risk department at least 3 times a day and that’s how it is throughout the company. So, I feel confident saying our customers won’t experience that disconnect they get with other floorplan companies.”
Over the past 2 years, Natalie says that the number one thing she’s heard from dealers about why they choose Kinetic Advantage versus other floorplan providers is its dedication to ensuring strong communication throughout the company. “I’ve spoken to dealers who have worked with other floorplan companies and a lot of them have gotten frustrated in the past because they couldn’t get a hold of their rep and were sent to someone at corporate who couldn’t answer their questions or assist with a problem they were having because they didn’t have any knowledge of their account. Some of them even considered going back to operating without a floorplan even though liked having the additional cash flow and knew how much easier it was to purchase vehicles at auctions with a floorplan. However, after their first interaction with a Kinetic rep, they knew we were different. Kinetic believes in being very accessible to both our customers as well as internally within the company. For example, I normally talk to our risk department at least 3 times a day and that’s how it is throughout the company. So, I feel confident saying our customers won’t experience that disconnect they get with other floorplan companies.”
Another thing that Natalie says that she thinks sets Kinetic Advantage apart from its competitors is tools like Kinetic 360 and its new subscription service Kinetic+.
“Dealers like to find ways to save time and Kinetic 360 is a user-friendly account management tool that helps them keep track of the status of their floored inventory. I’ve also heard a lot of dealers mention how excited they are about Kinetic+ because it saves them money on titles and deferments while giving them access to One Auction View all under one platform. There’s nothing else like it in the industry!”
When it comes to common misconceptions about floorplan companies, Natalie thinks that a lot of it has to do with bad experiences dealers have had with other floorplan providers.
“I’ve heard dealers say that they prefer using cash because they think that getting a floorplan will be too expensive or that they will be suddenly hit with a bunch of unexpected fees or rate increases without warning but that’s what makes Kinetic different. We believe in being transparent and letting our customers know exactly what fees they will be charged. The dealers know that we care about their business and we want them to view us as a valuable partner.”
At the end of the day, Natalie says that it’s the interactions with dealers that makes her love what she does every day.
“Dealers are unique and interesting people that come from so many different backgrounds. I’m a people person so I enjoy learning about what drew them to the independent dealership space. I love helping them grow their business and achieve their goals and in doing so, create a better life for them and their families.”
